Our Gentle Formulasthe_title

Our Gentle Formulas


0% Parabens

Our new Alberto Balsam Blends range is paraben free.

0% Silicones & Colourants

Our Clear & Fresh range is also free from silicones and colourants.


Our new Alberto Balsam Blends bottles are fully recyclable and are made from 25% recycled plastic.


Wash and Care

Our shampoos and conditioners will gently clean your hair* and leave a delightful fragrance:  your hair will smell as good as it feels!

Our shampoos and conditioners use most of the same ingredients you’ll find in higher priced brands, but at a great price which means you can afford to look glamorous every day! You just need to pick your favourite fragrance and let the magic happen!



With their caring formula, the 2in1 silly strawberry and wacky watermelon are made for funny kids that love their hair to smell deeeelicious:

• 100% natural extract

• pH skin neutral

• No tears




*gentler cleansing compared to previous formula