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Who We Are


Founded in the 50s, Alberto Balsam (then Alberto Culver) has a strong heritage linked back to an entrepreneur in America.



By this time, Alberto Balsam products were already being sold in more than 65 countries.



The company’s headquarters moved to London, England. The founder rooted the brand in transparency and quality, which are traits still present in the brand today.



Whilst the bottles changed shape, the product themselves always stayed true to the brand: bursting with fruity fragrances and bright colours.


2010 – present

Our philosophy has, and always will be… affordable products that leave your hair looking, feeling, and smelling, fantastic!